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How to scale organic traffic, choose anchors and run link building that survives an update — written by the people running the marketplace.

LATEST ARTICLES

Fixing Duplicate Product Descriptions Ecommerce SEO

Fixing Duplicate Product Descriptions

The default state of retail copy: external and internal duplication separated, the revenue triage, and the uniqueness so...

Sep 14, 2020 · 3 min read
Product Schema Markup Guide Ecommerce SEO

Product Schema Markup Guide

Stars, price and availability in the SERP: the fields that earn treatments, the three implementation laws, and the valid...

Sep 11, 2020 · 3 min read
Ecommerce Keyword Research Ecommerce SEO

Ecommerce Keyword Research

The standard process through a commerce lens: three demand pools assigned to landing types, the store-only expansion sou...

Sep 09, 2020 · 3 min read
Category Page SEO Ecommerce SEO

Category Page SEO

The money targets of store SEO, shipped as bare grids by default: the three-job layout, the optimisation checklist, and...

Sep 08, 2020 · 4 min read