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Is CTR a Ranking Factor? Evidence Review SEO Fundamentals

Is CTR a Ranking Factor? Evidence Review

SEO's favourite bar argument, settled as far as evidence allows: the case for no, the case for yes-somehow, and the oper...

May 11, 2020 · 3 min read
Google Sitelinks: How to Earn Them SEO Fundamentals

Google Sitelinks: How to Earn Them

The indented mini-links under a top result: earned by clarity, granted by confidence. What triggers them and every lever...

May 07, 2020 · 3 min read