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LATEST ARTICLES

How to Write Product Descriptions SEO Content Writing

How to Write Product Descriptions

Write to the buyer situation, not the object: the method, the FAB engine, the sensory-and-proof layers, and the craft at...

Jan 16, 2021 · 3 min read
Copywriting Formulas: AIDA, PAS and FAB SEO Content Writing

Copywriting Formulas: AIDA, PAS and FAB

Persuasion as inherited engineering: the three formulas explained, matched to awareness stage, deployed as diagnostic sk...

Jan 15, 2021 · 3 min read
Building a Brand Tone of Voice Guide SEO Content Writing

Building a Brand Tone of Voice Guide

Positioning made audible: deriving the voice from your winners, the four-page example-driven guide, and making it operat...

Jan 13, 2021 · 3 min read
How to Write Conclusions and Closing CTAs SEO Content Writing

How to Write Conclusions and Closing CTAs

Content's neglected real estate: consolidate the takeaway as a decision rule, then convert engagement with one door matc...

Jan 09, 2021 · 3 min read
How to Write Introductions That Hook SEO Content Writing

How to Write Introductions That Hook

One job measured in seconds: the confirm-deliver-promise pattern, the openers that kill, and the format variations - for...

Jan 08, 2021 · 3 min read