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LATEST ARTICLES

Building a Personal Brand as a Blogger Blogging & Monetisation

Building a Personal Brand as a Blogger

What separates a content site from a following: why a personal brand beats an anonymous blog, building it deliberately,...

Apr 15, 2021 · 4 min read
Blog Newsletter Strategy Blogging & Monetisation

Blog Newsletter Strategy

The single most valuable blog asset: why the owned list beats everything, building it, the send strategy, and why it is...

Apr 13, 2021 · 4 min read
Legal Pages Every Blog Needs Blogging & Monetisation

Legal Pages Every Blog Needs

Known-but-handled-badly: the pages most blogs need, the honest this-is-not-legal-advice caveat, and the trust-and-compli...

Apr 10, 2021 · 4 min read
About and Contact Pages That Build Trust Blogging & Monetisation

About and Contact Pages That Build Trust

The under-invested high-value pages: the about page as trust-and-connection not autobiography, the contact page as credi...

Apr 09, 2021 · 4 min read
Author Bio Pages and E-A-T Blogging & Monetisation

Author Bio Pages and E-A-T

From nice-to-have to load-bearing: why author pages matter now, what a real one contains, and implementing E-A-T authors...

Apr 07, 2021 · 4 min read
Blog Archive and Pagination Pages Blogging & Monetisation

Blog Archive and Pagination Pages

The plumbing bloggers never think about until an audit: the archive types and their decisions, pagination handled right,...

Apr 06, 2021 · 3 min read