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LATEST ARTICLES

SPF, DKIM and DMARC Explained Simply Email Marketing

SPF, DKIM and DMARC Explained Simply

The three email authentication standards that prove your mail is really from you. What each does, how they work together...

Aug 02, 2021 · 4 min read
Email Deliverability: The Complete Guide Email Marketing

Email Deliverability: The Complete Guide

Deliverability decides whether your email reaches the inbox or vanishes into spam. What it is, the factors you control,...

Jul 31, 2021 · 4 min read
Mailchimp vs ConvertKit: Which to Choose Email Marketing

Mailchimp vs ConvertKit: Which to Choose

Mailchimp vs ConvertKit is really the all-in-one-vs-specialist question. What each does well, where each falls short, an...

Jul 29, 2021 · 4 min read
How to Choose an Email Marketing Platform Email Marketing

How to Choose an Email Marketing Platform

Choosing an email platform without analysis paralysis: what actually matters (deliverability, automation, segmentation),...

Jul 28, 2021 · 4 min read
Opt-in Form Placement That Converts Email Marketing

Opt-in Form Placement That Converts

Where you place opt-in forms matters as much as the offer. Where high intent lives, matching offer to location, and conv...

Jul 26, 2021 · 4 min read
How to Build an Email List From Scratch Email Marketing

How to Build an Email List From Scratch

Building a real email list from zero: give people a reason to subscribe, ask at the right moments, and keep the permissi...

Jul 24, 2021 · 4 min read