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LATEST ARTICLES

YouTube Shorts Strategy Video & YouTube SEO

YouTube Shorts Strategy

YouTube Shorts offer discovery-driven reach like TikTok. How they work, what they are good for, and how to use them with...

Jan 12, 2022 · 5 min read
Repurposing Video Into Blog Posts Video & YouTube SEO

Repurposing Video Into Blog Posts

Repurposing video into blog posts extracts more value - ranking in Google, serving readers, multiplying reach. Why it wo...

Jan 08, 2022 · 5 min read
Video Transcripts and Captions for SEO Video & YouTube SEO

Video Transcripts and Captions for SEO

Transcripts and captions make video crawlable, accessible and usable at once. Why they matter so much, captions versus t...

Jan 04, 2022 · 5 min read
YouTube vs Self-Hosted Video Video & YouTube SEO

YouTube vs Self-Hosted Video

YouTube or self-hosting? A real strategic decision. What each offers, the SEO tradeoffs of reach versus control, and how...

Dec 31, 2021 · 4 min read
Video Sitemaps Explained Video & YouTube SEO

Video Sitemaps Explained

A video sitemap tells Google about your video content so it can be found and indexed. What it does, when you need one, a...

Dec 28, 2021 · 5 min read
Embedding Videos for On-Page SEO Video & YouTube SEO

Embedding Videos for On-Page SEO

Embedding video is underrated on-page SEO - it enriches pages and can make video discoverable. The benefits, how to embe...

Dec 24, 2021 · 5 min read