Insights, strategies and SEO guides

How to scale organic traffic, choose anchors and run link building that survives an update — written by the people running the marketplace.

VIDEO & YOUTUBE SEO

YouTube Chapters and Key Moments Video & YouTube SEO

YouTube Chapters and Key Moments

YouTube chapters break videos into navigable sections, improving experience, engagement and search visibility. What they...

Dec 17, 2021 · 4 min read
YouTube Cards and End Screens Video & YouTube SEO

YouTube Cards and End Screens

Cards and end screens guide viewers to watch more of your content, extending watch time. What they do, how to use them w...

Dec 14, 2021 · 5 min read
YouTube Playlist Strategy Video & YouTube SEO

YouTube Playlist Strategy

Playlists keep viewers watching multiple videos, extending session time - a key YouTube signal. Why they drive growth, b...

Dec 10, 2021 · 5 min read
Watch Time and Audience Retention Video & YouTube SEO

Watch Time and Audience Retention

Watch time and retention are the most important factors in YouTube SEO. Why they rule, what drives retention, and how to...

Dec 06, 2021 · 5 min read
YouTube Tags: Do They Still Matter? Video & YouTube SEO

YouTube Tags: Do They Still Matter?

YouTube tags are debated and misunderstood - once major, now minor. What tags actually do now, how much to bother, and w...

Dec 02, 2021 · 4 min read
YouTube Description Optimisation Video & YouTube SEO

YouTube Description Optimisation

The YouTube description is under-optimised real estate that aids discovery and serves viewers. What it is for, what to i...

Nov 29, 2021 · 4 min read