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SEO CONTENT WRITING

How to Write Listicles That Rank SEO Content Writing

How to Write Listicles That Rank

The format that ranks and the format most phoned in - same structure: the item-as-mini-article discipline, ordering logi...

Jan 22, 2021 · 3 min read
Storytelling in Marketing Content SEO Content Writing

Storytelling in Marketing Content

Techniques, not parables: tension, specificity, character, transformation - deployed where they carry the reader goal an...

Jan 21, 2021 · 3 min read
Landing Page Copywriting Guide SEO Content Writing

Landing Page Copywriting Guide

One page, one action: message-match and single-goal first, then the page top-to-bottom - hero, problem, solution, proof,...

Jan 19, 2021 · 3 min read
How to Write Product Descriptions SEO Content Writing

How to Write Product Descriptions

Write to the buyer situation, not the object: the method, the FAB engine, the sensory-and-proof layers, and the craft at...

Jan 16, 2021 · 3 min read
Copywriting Formulas: AIDA, PAS and FAB SEO Content Writing

Copywriting Formulas: AIDA, PAS and FAB

Persuasion as inherited engineering: the three formulas explained, matched to awareness stage, deployed as diagnostic sk...

Jan 15, 2021 · 3 min read
Building a Brand Tone of Voice Guide SEO Content Writing

Building a Brand Tone of Voice Guide

Positioning made audible: deriving the voice from your winners, the four-page example-driven guide, and making it operat...

Jan 13, 2021 · 3 min read