Insights, strategies and SEO guides

How to scale organic traffic, choose anchors and run link building that survives an update — written by the people running the marketplace.

ECOMMERCE SEO

Pagination for Product Listing Pages Ecommerce SEO

Pagination for Product Listing Pages

After rel=prev/next died: self-canonicals, crawlable numbered paths, the load-more hybrid, and needing less pagination v...

Sep 22, 2020 · 3 min read
Ecommerce Technical SEO Audit Ecommerce SEO

Ecommerce Technical SEO Audit

The general audit with the store failure catalogue loaded: index shape, the commerce crawl, the page-markup-feed triangl...

Sep 21, 2020 · 4 min read
Google Shopping Feed Optimization Ecommerce SEO

Google Shopping Feed Optimization

Keyword work wearing a spreadsheet costume: why the feed is an SEO document, the fields in leverage order, and the weekl...

Sep 19, 2020 · 3 min read
Should Your Store Have a Blog? Ecommerce SEO

Should Your Store Have a Blog?

The wrong question wearing a common one: the three jobs only content does, tested against your store - and the operating...

Sep 18, 2020 · 3 min read